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Thinking of undertaking a new product development? Here's 10 tips for a successful venture

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New Product Development (NPD) is a huge subject and one that is absolutely essential to the survival and growth of any company providing a product or service.

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In our last article on New Product Development, we looked at the stages involved in developing an idea into a developed product. This is not a stand-alone activity, however.

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In the New Product Development (NPD) process, the prototyping stage is where the idea starts to become a reality. This is the point where engineering and design are tested, market studies are undertaken and the company’s ability to fully support the product is assessed.

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